3 min read

DECEPTION OR FAIR PLAY?

Pamela Divinsky:

Two stories this past week shine a stark light on the role deception plays in markets, and in games.

1 min read

#Deinfluencing Is People First

Manoj Alipuria:

While digital influencers often feed our many and sometimes overly consumptive habits, there is an emerging TikTok trend that is doing quite the...

2 min read

Thirsty For More Than Aluminum

Manoj Alipuria:

On a recent Spring-like afternoon, inspiration hit us as we were out and about. An aha moment about beverage packaging, being People First, and...

2 min read

Function, Purpose And Delight: What It Means To Be A Meaningful Brand

Pamela Divinsky:

Zara, the flagship brand of Inditex the Spanish multinational retail company, has transformed the fashion industry. Some might say Zara has been...

3 min read

Success & Happiness: Re-Imagining Capitalism So We Can Have It All

Pamela Divinsky:

Why do we keep discussing the challenges of capitalism in terms of polarities? Profit vs purpose; profitability vs people; extraction vs...

ChatGPT: Can AI Build Empathy?

Manoj Alipuria:

ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst...

2 min read

Travel up, future less certain

Jack Collens:

As the COVID pandemic eases, it’s no surprise that consumers have ramped up their travel activities over the past year. According to Bovitz’s...

1 min read

Which Brands are Most Admired for Putting People First?

Greg Bovitz:

In this day and age, a lot of companies talk about aspiring to serve a bigger purpose beyond just financial success. They want to positively impact...

2 min read

In-N-Out vs. Shake Shack: Who Gets More Brand Love?

Greg Bovitz:

As a native Los Angeleno turned proud New Yorker, I often find myself in the middle of gastronomy’s most enduring debates: which is better, In-N-Out...