Manoj Alipuria
From Playbook to Performance: Why Change Management Is the Missing Link Between Strategy and Impact
Bovitz & Boombox Team: Oct 8, 2025 3:26:40 PM
ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst in our efforts to listen to people, build empathy, and help brands make the most meaningful connections possible with their audiences. Without further ado, here's our first take on ChatGPT:
The Bovitz Brand Paradigm: Building Brands That Perform
Bovitz: Sep 17, 2025 8:31:32 PM
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...
Why So Much Money Gets Wasted on Segmentation (And How to Stop It)
Bovitz: Aug 14, 2025 10:10:17 AM
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...