ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst in our efforts to listen to people, build empathy, and help brands make the most meaningful connections possible with their audiences. Without further ado, here's our first take on ChatGPT:
Bovitz: Jun 2, 2026 11:04:14 AM
For the past month, we have focused on the disciplines AI requires: rigorous prompting, interpretive judgment, multiple perspectives, and human...
Bovitz: May 26, 2026 10:55:19 AM
We believe that AI is a colleague not a software tool with all the answers. The software is powerful, but it needs you. It’s a collaboration tool. It...
Bovitz: May 18, 2026 9:06:34 PM
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
Manoj Alipuria
