ChatGPT: Can AI Build Empathy?

ChatGPT: Can AI Build Empathy?

ChatGPT is all the rage While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst in our efforts to listen to people, build empathy, and help brands make the most meaningful connections possible with their audiences.  Without further ado, here's our first take on ChatGPT:

 

The Power of the Qualitative Storyteller

The Power of the Qualitative Storyteller

Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.

Read More
New Year, New Opportunity: When Habits Break, Opportunity Opens

New Year, New Opportunity: When Habits Break, Opportunity Opens

Why the New Year Is a Rare Moment for Real Behavior Change

Read More
Good Brands Make a Move, but Great Brands Plan for the Response

Good Brands Make a Move, but Great Brands Plan for the Response

A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.

Read More