Manoj Alipuria
AI, Insight, and the Future of Research
Bovitz: Mar 13, 2026 1:44:45 PM
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst in our efforts to listen to people, build empathy, and help brands make the most meaningful connections possible with their audiences. Without further ado, here's our first take on ChatGPT:
The Power of the Qualitative Storyteller
Bovitz: Feb 5, 2026 12:17:33 PM
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
New Year, New Opportunity: When Habits Break, Opportunity Opens
Bovitz: Jan 15, 2026 11:00:16 AM
Why the New Year Is a Rare Moment for Real Behavior Change