2 min read
From Tracking to Learning: Turning Data Into Organizational Intelligence
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
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              2 min read
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
Read More 
                
                  
                2 min read
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...
 
                
                  
                2 min read
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...
 
                
                  
                2 min read
We’ve always felt that market research mimics the best of real life.
 
                
                  
                5 min read
The pandemic, global supply chain issues, inflation, and technology advancements have dramatically changed the way we shop at retail. And with all...
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                2 min read
Is your fridge too warm? In the UK, the average refrigerator is set two degrees Celsius or 3.6 degrees Fahrenheit too warm according to the climate...
 
                
                  
                2 min read
Consumers desire experiences that are personally relevant, uniquely intimate like a friendship, and plain old fun. Easier said than done. Creating a...