2 min read

2 min read
The Bovitz Brand Paradigm: Building Brands That Perform
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...

2 min read
Why So Much Money Gets Wasted on Segmentation (And How to Stop It)
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...

2 min read
The heart of our industry is everywhere
We’ve always felt that market research mimics the best of real life.

5 min read
The New Retail Therapy
The pandemic, global supply chain issues, inflation, and technology advancements have dramatically changed the way we shop at retail. And with all...
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2 min read
Fridges & Fieldwork
Is your fridge too warm? In the UK, the average refrigerator is set two degrees Celsius or 3.6 degrees Fahrenheit too warm according to the climate...

2 min read
3 Tips To Drive Personalization
Consumers desire experiences that are personally relevant, uniquely intimate like a friendship, and plain old fun. Easier said than done. Creating a...

3 min read
5 Tips To Drive Purpose AND Profitable Growth
Does Obsession with Purpose Harm Profit? MarketingWeek recently published an article about a major Unilever investor, fund manager Terry Smith, who...