2 min read

Why So Much Money Gets Wasted on Segmentation (And How to Stop It)

“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason Brooks, Chief Research Scientist

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Profit & Purpose: you really can have it all.

2 min read

Profit & Purpose: You Really Can Have it All.

We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big...

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You Know CBD is in Vogue, but What Do People Really Think?

1 min read

You Know CBD is in Vogue, but What Do People Really Think?

Look around you, CBD is exploding. Yesterday it was unknown except maybe to those trailblazing Coloradoans. But now we see stores dedicated to...

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Bovitz Welcomes ION Marketing Group to the Family

2 min read

Bovitz Welcomes ION Marketing Group to the Family

2019 is proving to be a year of real growth for Bovitz, Inc. We’ve got new research rockstars on staff, newborn babies in the family, and the...

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All Genders—First.

2 min read

All Genders—First.

Since the beginning of survey time, we’ve all thought gender questions were cut and dry. But they aren’t. We’ve been forcing people to make a choice...

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The True Meaning of Teamwork

3 min read

The True Meaning of Teamwork

One of the hallmarks of many researchers is that we have an insatiable curiosity and love for learning. It’s a constant and inherent part of our job;...

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The NPS of Baseball - and what it means for all of us off the field

2 min read

The NPS of Baseball - and what it means for all of us off the field

The people at ESPN know what we’re talking about. And it feels like a breath of fresh air.

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People are talking with their dollars; who’s listening?

1 min read

People are talking with their dollars; who’s listening?

Food giants are having a bit of a crisis moment right now. People the world over, rejoice!

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The EpiPen: The kind of proof we don’t want to have

1 min read

The EpiPen: The kind of proof we don’t want to have

Mylan CEO Heather Bresch’sdefense of the EpiPen price hikesis terrifying. And nauseating. And utterly heartbreaking.

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Call and Response: Now it’s Your Turn.

2 min read

Call and Response: Now it’s Your Turn.

Our plea for change couldn’t have been more timely. Mark Zuckerberg used a key word in his recent announcement about Facebook’s...

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