2 min read

Fridges & Fieldwork

Manoj Alipuria:

Is your fridge too warm?

2 min read

3 Tips To Drive Personalization

Manoj Alipuria:

Consumers desire experiences that are personally relevant, uniquely intimate like a friendship, and plain old fun. Easier said than done. Creating a...

3 min read

5 Tips To Drive Purpose AND Profitable Growth

Manoj Alipuria:

Does Obsession with Purpose Harm Profit?

1 min read

From Trash To People First

Manoj Alipuria:

At Bovitz, we believe in brands that put people first, placing people’s needs hand in hand with profit goals. Accordingly, shoutout to Twig, a new...

1 min read

#Deinfluencing Is People First

Manoj Alipuria:

While digital influencers often feed our many and sometimes overly consumptive habits, there is an emerging TikTok trend that is doing quite the...

2 min read

Thirsty For More Than Aluminum

Manoj Alipuria:

On a recent Spring-like afternoon, inspiration hit us as we were out and about. An aha moment about beverage packaging, being People First, and...

ChatGPT: Can AI Build Empathy?

Manoj Alipuria:

ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst...