2 min read
Why Most People Are Doing AI Wrong
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to expect from your suppliers and partners.
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1 min read
AI, Insight, and the Future of Research
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
The Power of the Qualitative Storyteller
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
2 min read
New Year, New Opportunity: When Habits Break, Opportunity Opens
Why the New Year Is a Rare Moment for Real Behavior Change
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Good Brands Make a Move, but Great Brands Plan for the Response
A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.
2 min read
From Tracking to Learning: Turning Data Into Organizational Intelligence
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
2 min read
The Bovitz Brand Paradigm: Building Brands That Perform
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...
2 min read
Why So Much Money Gets Wasted on Segmentation (And How to Stop It)
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...
