2 min read
For the past month, we have focused on the disciplines AI requires: rigorous prompting, interpretive judgment, multiple perspectives, and human accountability for what comes next. All of that still matters. What it makes possible is what we want to...
Read More4 min read
We believe that AI is a colleague not a software tool with all the answers. The software is powerful, but it needs you. It’s a collaboration tool. It...
5 min read
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
1 min read
As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people.
4 min read
Most companies still think AI is showing them what the data says. But, it is not. It is showing them what the prompt asked it to prioritize.
2 min read
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to...
1 min read
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
2 min read
Why the New Year Is a Rare Moment for Real Behavior Change
2 min read
A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.
