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2 min read
Genuine applause to the New York Times. On Monday March 6th, 2023 the paper published a separate section entitled What You Don’t Know About Homelessness. Part of the paper’s Headway Initiative to explore social issues, the section cogently describes...
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At Bovitz, we believe in brands that put people first, placing people’s needs hand in hand with profit goals. Accordingly, shoutout to Twig, a new app contributing to the circular economy, coming soon to the US via the UK. Twig is a digital second-hand...
2 min read
A dominant question that permeates the recent reviews of Milan fashion week, and indeed the broader conversation about expensive fashion, is how are luxury brands contending with the economic climate of fear, dread and anxiety? Or as one reviewer put it,...
3 min read
Two stories this past week shine a stark light on the role deception plays in markets, and in games.
1 min read
While digital influencers often feed our many and sometimes overly consumptive habits, there is an emerging TikTok trend that is doing quite the opposite. Many TikTok creators are denouncing products they were influenced to buy but never actually used or...
2 min read
On a recent Spring-like afternoon, inspiration hit us as we were out and about. An aha moment about beverage packaging, being People First, and having the courage to innovate propelled us to action. After sipping on a delightful refresher of course....
2 min read
Zara, the flagship brand of Inditex the Spanish multinational retail company, has transformed the fashion industry. Some might say Zara has been instrumental in creating “fast fashion,” encouraging the overconsumption of clothing which threatens nature...
ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst in our efforts to listen to people, build empathy, and help brands make the most meaningful connections...
2 min read
As the COVID pandemic eases, it’s no surprise that consumers have ramped up their travel activities over the past year. According to Bovitz’s proprietary survey data from the Forthright panel, 53% of respondents traveled for leisure in the second quarter...
