4 min read
Over the past five weeks, we've examined how AI works, where it breaks, and what separates organizations that use it well from those that simply use it often. Most of that has focused outward on tools, models, methodology, and decision-making. This...
Read More2 min read
For the past month, we have focused on the disciplines AI requires: rigorous prompting, interpretive judgment, multiple perspectives, and human...
4 min read
We believe that AI is a colleague not a software tool with all the answers. The software is powerful, but it needs you. It’s a collaboration tool. It...
5 min read
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
1 min read
As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people.
4 min read
Most companies still think AI is showing them what the data says. But, it is not. It is showing them what the prompt asked it to prioritize.
2 min read
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to...
1 min read
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
2 min read
Why the New Year Is a Rare Moment for Real Behavior Change
