7 min read
The Hero with a Thousand Faces: Synthetic Data, the Illusion of Precision, and the Role of Intuitional Knowledge
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4 min read
The Curse of Knowledge, the Art of Prompting, and a Renaissance for the Humanities
Over the past five weeks, we've examined how AI works, where it breaks, and what separates organizations that use it well from those that simply use...
2 min read
Where AI Thrives and Why That Changes Everything Around It
For the past month, we have focused on the disciplines AI requires: rigorous prompting, interpretive judgment, multiple perspectives, and human...
4 min read
The Difference Between Using AI and Using It Well
We believe that AI is a colleague not a software tool with all the answers. The software is powerful, but it needs you. It’s a collaboration tool. It...
5 min read
PATTERN RECOGNITION IS NOT DECISION-MAKING
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
1 min read
Why We’re Evolving and What It Means to Be Obsessed with Humanity®
As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people.
4 min read
Whoever Writes the Prompt Picks the Strategy
Most companies still think AI is showing them what the data says. But, it is not. It is showing them what the prompt asked it to prioritize.
2 min read
Why Most People Are Doing AI Wrong
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to...
1 min read
AI, Insight, and the Future of Research
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
The Power of the Qualitative Storyteller
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.