5 min read
PATTERN RECOGNITION IS NOT DECISION-MAKING
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
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1 min read
Why We’re Evolving and What It Means to Be Obsessed with Humanity®
As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people.
4 min read
Whoever Writes the Prompt Picks the Strategy
Most companies still think AI is showing them what the data says. But, it is not. It is showing them what the prompt asked it to prioritize.
2 min read
Why Most People Are Doing AI Wrong
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to...
1 min read
AI, Insight, and the Future of Research
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
The Power of the Qualitative Storyteller
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
2 min read
New Year, New Opportunity: When Habits Break, Opportunity Opens
Why the New Year Is a Rare Moment for Real Behavior Change
2 min read
Good Brands Make a Move, but Great Brands Plan for the Response
A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.
2 min read
From Tracking to Learning: Turning Data Into Organizational Intelligence
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
