--- title: Bovitzinc Blog description: Test --- [![bovitz-logo-fullcolor](https://info.bovitzinc.com/hs-fs/hubfs/Bovitz%20Blog%202024/bovitz-logo-fullcolor.png?width=800&height=120&name=bovitz-logo-fullcolor.png) ![bovitz-logo-fullcolor](https://info.bovitzinc.com/hs-fs/hubfs/Bovitz%20Blog%202024/bovitz-logo-fullcolor.png?width=800&height=120&name=bovitz-logo-fullcolor.png)](https://www.bovitzinc.com/index.php) - [CONTACT](https://www.bovitzinc.com/contact/) - [CONTACT](https://www.bovitzinc.com/contact/) - [Home](https://www.bovitzinc.com/) - [About](https://www.bovitzinc.com/about/) - [Expertise](https://www.bovitzinc.com/expertise/) - [Capabilities](https://www.bovitzinc.com/capabilities/) - [Work](https://www.bovitzinc.com/case-studies/) - [Perspectives](https://info.bovitzinc.com/) - [Contact](https://www.bovitzinc.com/contact/) - [*LinkedIn*](https://www.linkedin.com/company/bovitz-inc-/) [![](https://info.bovitzinc.com/hubfs/back%20to%20school-1.jpg)](https://info.bovitzinc.com/september-changes-more-than-the-weather.-it-changes-what-research-finds-and-what-marketing-should-say) 3 min read #### [September Changes More Than the Weather. It Changes What Research Finds, and What Marketing Should Say](https://info.bovitzinc.com/september-changes-more-than-the-weather.-it-changes-what-research-finds-and-what-marketing-should-say) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz:](https://info.bovitzinc.com/author/bovitiz) Summer's over, and school's back in session. Aside from swapping shorts for jeans, something else shifts too: our routines, our priorities, our behavior. [Read More](https://info.bovitzinc.com/september-changes-more-than-the-weather.-it-changes-what-research-finds-and-what-marketing-should-say) 2 min read #### [What Happens When Brands Start Listening](https://info.bovitzinc.com/what-happens-when-brands-start-listening) [Carey Lefkowitz](https://info.bovitzinc.com/author/carey-lefkowitz): Every now and then, I’m reminded why I do this.It was only a 90-second moment, but it beautifully encapsulated what can happen when brands commit to... [Read More](https://info.bovitzinc.com/what-happens-when-brands-start-listening) 1 min read #### [The Best Research Starts with Strong Partnerships](https://info.bovitzinc.com/the-best-research-starts-with-strong-partnerships) [Kim Shrut](https://info.bovitzinc.com/author/kim-shrut): I had one of my favorite kinds of client meetings the other day. [Read More](https://info.bovitzinc.com/the-best-research-starts-with-strong-partnerships) [![](https://info.bovitzinc.com/hubfs/IMG_6907.jpeg)](https://info.bovitzinc.com/what-the-world-cup-taught-me-about-belonging) 1 min read #### [What the World Cup Taught Me About Belonging](https://info.bovitzinc.com/what-the-world-cup-taught-me-about-belonging) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): A few weeks after attending a World Cup match, one of our team members found themselves reflecting on an unexpected lesson. What began as an... [Read More](https://info.bovitzinc.com/what-the-world-cup-taught-me-about-belonging) [![](https://info.bovitzinc.com/hubfs/kim%20shrut%20post.png)](https://info.bovitzinc.com/why-the-biggest-customer-barrier-isnt-always-the-biggest-opportunity) 2 min read #### [Why the Biggest Customer Barrier Isn't Always the Biggest Opportunity](https://info.bovitzinc.com/why-the-biggest-customer-barrier-isnt-always-the-biggest-opportunity) [Kim Shrut](https://info.bovitzinc.com/author/kim-shrut): One of my favorite parts of this job is helping organizationsmake decisions based on a deeper understanding of people. [Read More](https://info.bovitzinc.com/why-the-biggest-customer-barrier-isnt-always-the-biggest-opportunity) [![](https://info.bovitzinc.com/hubfs/tom%20whitman%20post.jfif)](https://info.bovitzinc.com/beyond-impressions-how-to-measure-experiential-marketing) 1 min read #### [Beyond Impressions: How to Measure Experiential Marketing](https://info.bovitzinc.com/beyond-impressions-how-to-measure-experiential-marketing) [Tom Whitman](https://info.bovitzinc.com/author/tom-whitman): I love a big experiential number.A 50-foot Canon dome at the US Open produced 150,000 on-site photos. A 15-foot SWISS snow globe in Los Angeles saw... [Read More](https://info.bovitzinc.com/beyond-impressions-how-to-measure-experiential-marketing) [![](https://info.bovitzinc.com/hubfs/marissa%20post.jfif)](https://info.bovitzinc.com/balance-sheets-bretzels) 1 min read #### [Balance Sheets & Bretzels](https://info.bovitzinc.com/balance-sheets-bretzels) [Marissa Brown](https://info.bovitzinc.com/author/marissa-brown): As I sit here typing on my laptop, hot-spotting from my phone at a very un-ergonomic temporary kitchen table and chair, I can't help but think about... [Read More](https://info.bovitzinc.com/balance-sheets-bretzels) [![](https://info.bovitzinc.com/hubfs/debbies%20post.jfif)](https://info.bovitzinc.com/the-human-side-of-business-when-clients-become-lifelong-friends) 1 min read #### [The Human Side of Business: When Clients Become Lifelong Friends](https://info.bovitzinc.com/the-human-side-of-business-when-clients-become-lifelong-friends) [Debbie Kreger](https://info.bovitzinc.com/author/debbie-kreger): A Personal Reflection…A couple of weeks ago, I was golfing with a friend I first met as a client 16 years ago. In that moment, I was struck by... [Read More](https://info.bovitzinc.com/the-human-side-of-business-when-clients-become-lifelong-friends) [![](https://info.bovitzinc.com/hubfs/growth2.jpg)](https://info.bovitzinc.com/what-comes-after-ai) 3 min read #### [What Comes After AI](https://info.bovitzinc.com/what-comes-after-ai) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): What comes after AI isn't another breakthrough in technology. [Read More](https://info.bovitzinc.com/what-comes-after-ai) [![](https://info.bovitzinc.com/hubfs/rivine.jpg)](https://info.bovitzinc.com/this-was-never-really-a-series-about-ai) 3 min read #### [This Was Never Really a Series About AI](https://info.bovitzinc.com/this-was-never-really-a-series-about-ai) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): Seven weeks ago, we launched this series because we kept hearing the same conversation about AI. There was no shortage of excitement, urgency, or... 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