4 min read
We believe that AI is a colleague not a software tool with all the answers. The software is powerful, but it needs you. It’s a collaboration tool. It works for you, and it's always the human on the other side of the output that makes the difference.
Read More5 min read
AI is extraordinarily good at telling you what happened. A skilled analyst tells you what happens next. That distinction is the whole game.
1 min read
As an integrated insights, strategy and marketing agency, we’ve always believed that meaningful impact starts with people.
4 min read
Most companies still think AI is showing them what the data says. But, it is not. It is showing them what the prompt asked it to prioritize.
2 min read
We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to...
1 min read
At Bovitz, we embrace and are excited by the possibilities AI brings to our industry.
1 min read
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
2 min read
Why the New Year Is a Rare Moment for Real Behavior Change
2 min read
A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.
2 min read
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
