1 min read
A few weeks after attending a World Cup match, one of our team members found themselves reflecting on an unexpected lesson. What began as an afternoon of soccer became a broader observation about belonging, identity, and what creates lasting brand...
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2 min read
One of my favorite parts of this job is helping organizationsmake decisions based on a deeper understanding of people.
1 min read
I love a big experiential number.A 50-foot Canon dome at the US Open produced 150,000 on-site photos. A 15-foot SWISS snow globe in Los Angeles saw...
1 min read
As I sit here typing on my laptop, hot-spotting from my phone at a very un-ergonomic temporary kitchen table and chair, I can't help but think about...
1 min read
A Personal Reflection…A couple of weeks ago, I was golfing with a friend I first met as a client 16 years ago. In that moment, I was struck by...
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3 min read
Seven weeks ago, we launched this series because we kept hearing the same conversation about AI. There was no shortage of excitement, urgency, or...
7 min read
Image from: https://commons.wikimedia.org/wiki/File:Sonnenblume_Nahaufnahme_H%C3%BCllkelch.JPG
4 min read
Over the past five weeks, we've examined how AI works, where it breaks, and what separates organizations that use it well from those that simply use...
2 min read
For the past month, we have focused on the disciplines AI requires: rigorous prompting, interpretive judgment, multiple perspectives, and human...
