From Trash To People First

At Bovitz, we believe in brands that put people first, placing people’s needs hand in hand with profit goals. Accordingly, shoutout to Twig, a new app contributing to the circular economy, coming soon to the US via the UK. Twig is a digital second-hand shop where you can sell your unwanted items.

Specifically, Twig tackles the problem of what to do with your old stuff by:

1. Allowing users to instantly identify the value of goods they want to get rid of
2. Being offered the option to mail item(s) to Twig for them to sell
3. Posting payments to your account upon receipt of the item(s) and doing the work of putting the items on sale

The company strives to be People First by seeking to help reduce waste and improve the quality and efficiency of the resale market. The company also believes it can help people purchase higher-quality, more people-centric goods because it makes resale an easy option. Reviewers commend the app for its competitive prices and quick turnarounds for both sellers and buyers.

Primary People-First Pros of Twig:

• Free and user-friendly app
• Gives a guarantee to buy all your items
• Instant valuations of products
• Easy listings in under 30 seconds
• The pricing of Twig products is set by the sellers and then approved by Twig
• Direct, safe, immediate money transfers

The primary downside appears to be that it’s only available in select categories given that it’s in its early stages of development.

Growing by ~100k users a month, Twig is a People First success story:

1. Addresses a real need by offering an easy solution for goods we want to get rid of
2. Advances the circular economy
3. Has a positive environmental impact, offering data around the carbon you’ve offset with each purchase/sale
4. Down the road, Twig could offer brand partnerships to promote resale of brand-specific goods, further benefiting the circular economy, sustainability principles, and consumer goodwill

Kudos Twig! Whether it’s an early-stage start-up like Twig or a long-time legacy brand, we are ready to help companies promote a People First culture of finding empathy and inspiration amidst real consumer needs, acting upon them in unison and mutual respect organization-wide, and telling the story with authenticity and transparency. Like Twig, there’s great opportunity for business success and fulfillment in being People First.