3 min read
DECEPTION OR FAIR PLAY?
Two stories this past week shine a stark light on the role deception plays in markets, and in games.
Read More
1 min read
#Deinfluencing Is People First
While digital influencers often feed our many and sometimes overly consumptive habits, there is an emerging TikTok trend that is doing quite the...
2 min read
Thirsty For More Than Aluminum
On a recent Spring-like afternoon, inspiration hit us as we were out and about. An aha moment about beverage packaging, being People First, and...
2 min read
Function, Purpose And Delight: What It Means To Be A Meaningful Brand
Zara, the flagship brand of Inditex the Spanish multinational retail company, has transformed the fashion industry. Some might say Zara has been...
3 min read
Success & Happiness: Re-Imagining Capitalism So We Can Have It All
Why do we keep discussing the challenges of capitalism in terms of polarities? Profit vs purpose; profitability vs people; extraction vs...
ChatGPT: Can AI Build Empathy?
ChatGPT is all the rage. While we believe AI can’t speak for people, we’re excited about the potential for utilizing this technology as a catalyst...
2 min read
Travel up, future less certain
As the COVID pandemic eases, it’s no surprise that consumers have ramped up their travel activities over the past year. According to Bovitz’s...
1 min read
Which Brands are Most Admired for Putting People First?
In this day and age, a lot of companies talk about aspiring to serve a bigger purpose beyond just financial success. They want to positively impact...
2 min read
In-N-Out vs. Shake Shack: Who Gets More Brand Love?
As a native Los Angeleno turned proud New Yorker, I often find myself in the middle of gastronomy’s most enduring debates: which is better, In-N-Out...
2 min read
Profit & Purpose: You Really Can Have it All.
We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big...