1 min read
What Real People Actually Recommend to Other Real People: Aeropress
Because sometimes a solid recommendation can be as enlightening as a good cup of coffee. And sometimes those are one and the same, and that’s...
#realpeopleofbovitz
2 min read
What Real People Actually Recommend to Other Real People: HelloFresh
As you may know, we’re not the biggest fans of the ubiquitous obsession with Net Promoter Scores these days. We get it—it can be useful—but it can...
1 min read
What Real People Actually Recommend to Other Real People: Scott’s Cheap Flights
The next edition in our series on real recommendations from real people. And if you think the airline industry needs as much work as we do, you might...
1 min read
What Real People Actually Recommend to Other Real People: Dave’s Killer Bread
Now that you’re addicted to the fresh ideas coming out of our new blog series, this next one is really about turning the ordinary into the...
1 min read
What Real People Actually Recommend to Other Real People: Venmo
Just in time for the weekend—a recommendation for how to live it up without paying for your friends and acquaintances to live it up, too.-From our...
1 min read
What Real People Actually Recommend to Other Real People: Patagonia
Some recommendations are timeless. And that happens when a brand’s mission is also timeless, and the company executes on it continuously and...
1 min read
What Real People Actually Recommend to Other Real People: Everlane
This next recommendation is a serious one. And it’s not just for people for wear clothes, but also for people who care about other people, who make...
2 min read
What Real People Actually Recommend to Other Real People: Bob Hope Airport
This one is especially timely after the Orlando International Airport’s TSA fiasco on Wednesday, which I’m sure other TMRE 2017 attendees will recall...
1 min read
What Real People Actually Recommend to Other Real People: TripIt
When you’re out of work-mode and into relax-mode this weekend, plan your next trip. Just do it. You probably deserve it. Think big. Make it...
2 min read
What Real People Actually Recommend to Other Real People: A TCL Roku TV
A perfect illustration of one of our many issues with the standard NPS question: it doesn’t address the needs of the friend or family member...