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We’ve always felt that market research mimics the best of real life.
1 min read
Bovitz May 1, 2022 9:35:00 PM
Because sometimes a solid recommendation can be as enlightening as a good cup of coffee. And sometimes those are one and the same, and that’s a special moment.
From our very own, Rick Konopka:
Like so many people, my mornings revolve around a few things, and most importantly of those, is coffee. I am not a “don’t talk to me before I had my coffee” person, but I’ve made that joke before.
Living in Brooklyn comes with its own set of challenges, and one of them is counterspace. I simply can’t have any of that precious real estate constantly occupied by a device used once per morning to make one cup of coffee. I have artisanal pickles and hot sauces that need to live there!
Enter the Aeropress by Aerobie (Yes, that Aerobie).
This conveniently hide-able-in-any-cabinet, tube-like device, produces some of the best coffee I’ve had, and does so on a regular basis. How? I have no idea. I know there’s some science to it—maybe something about vacuums, I don’t know. I’m no engineer or barista—just a coffee-drinking enthusiast.
Each time you brew, you’re basically making super concentrated coffee—almost a double espresso. Add some hot water for an Americano, or add it to some frothed milk for a latte. There are plenty of ways to brew your life-giving beverage, so experiment and find what you like most. Go down a YouTube rabbit hole, or stick to the standard.
The bottom line is that, after boiling water and grinding your beans, you can go from no coffee to relaxing on your sofa, sipping a visibly steaming beverage, within a minute or so. Or if an iced beverage is what you crave, that is just as easy. It’s a near perfect device for my always on-the-go New York lifestyle. Plus, it basically cleans itself just through normal use.
TL;DR: Skip the daily coffee shop visits (but keep the special occasion trips, because treat yo’self) and brew your own café quality coffee at home.
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We’ve always felt that market research mimics the best of real life.
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