Who really needs a lesson here?

2 min read

Who really needs a lesson here?

It’s not just happening in the marketplace—it’s in classrooms, too. It has different players and a different environment, but all the same patterns and the same bottom line: How can so many of those who have great influence over others not see those...

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Let’s not make this same mistake in future elections.

3 min read

Let’s not make this same mistake in future elections.

They got it wrong.No matter how you feel about the candidates in last month’s presidential election, the real loser was the political polling...

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Thank you, Yammer.

2 min read

Thank you, Yammer.

Silence. Heads down. Fingers bending and tapping.We all know the sight. It’s about 90% of people these days. (Ok, that’s not a real statistic.)But...

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When little things and big things are one and the same

1 min read

When little things and big things are one and the same

A blurb in the local newspaper caught my eye this morning. And then it made me stop and think.From the experience of one of our own:A blurb in the...

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3 min read

If your name is your identity, shouldn’t you be putting more thought into it?

April Fool’s. Well, that was fun.It was fun to be silly for a couple of day—to drop some vowels and throw a dot into our brand name, just to see what...

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3 min read

Airbnb needs a reminder of what ‘community’ means.

Superhosts! They sound amazing, right? And they are—they’re the best hosts in the Airbnb community. They host often, and they get great reviews. So,...

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What Real People Actually Recommend to Other Real People: HelloFresh

2 min read

What Real People Actually Recommend to Other Real People: HelloFresh

As you may know, we’re not the biggest fans of the ubiquitous obsession with Net Promoter Scores these days. We get it—it can be useful—but it can...

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What Real People Actually Recommend to Other Real People: Scott’s Cheap Flights

1 min read

What Real People Actually Recommend to Other Real People: Scott’s Cheap Flights

The next edition in our series on real recommendations from real people. And if you think the airline industry needs as much work as we do, you might...

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What Real People Actually Recommend to Other Real People: Dave’s Killer Bread

1 min read

What Real People Actually Recommend to Other Real People: Dave’s Killer Bread

Now that you’re addicted to the fresh ideas coming out of our new blog series, this next one is really about turning the ordinary into the...

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1 min read

What Real People Actually Recommend to Other Real People: Venmo

Just in time for the weekend—a recommendation for how to live it up without paying for your friends and acquaintances to live it up, too.-From our...

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