2 min read

SOLVING HOMELESS-NESS STARTS WITH DISMANT-LING THE CATEGORY

Genuine applause to the New York Times. On Monday March 6th, 2023 the paper published a separate section entitled What You Don’t Know About Homelessness. Part of the paper’s Headway Initiative to explore social issues, the section cogently describes...

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2 min read

People First Fashion

A dominant question that permeates the recent reviews of Milan fashion week, and indeed the broader conversation about expensive fashion, is how are luxury brands contending with the economic climate of fear, dread and anxiety? Or as one reviewer put it,...

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3 min read

DECEPTION OR FAIR PLAY?

Two stories this past week shine a stark light on the role deception plays in markets, and in games.

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Function, Purpose And Delight: What It Means To Be A Meaningful Brand

Zara, the flagship brand of Inditex the Spanish multinational retail company, has transformed the fashion industry. Some might say Zara has been instrumental in creating “fast fashion,” encouraging the overconsumption of clothing which threatens nature...

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