2 min read

Function, Purpose And Delight: What It Means To Be A Meaningful Brand

Zara, the flagship brand of Inditex the Spanish multinational retail company, has transformed the fashion industry. Some might say Zara has been...

2 min read

Profit & Purpose: You Really Can Have it All.

We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big...