--- title: Bovitzinc Blog | Bovitz (2) description: Test (2) --- [![bovitz-logo-fullcolor](https://info.bovitzinc.com/hs-fs/hubfs/Bovitz%20Blog%202024/bovitz-logo-fullcolor.png?width=800&height=120&name=bovitz-logo-fullcolor.png) ![bovitz-logo-fullcolor](https://info.bovitzinc.com/hs-fs/hubfs/Bovitz%20Blog%202024/bovitz-logo-fullcolor.png?width=800&height=120&name=bovitz-logo-fullcolor.png)](https://www.bovitzinc.com/index.php) - [CONTACT](https://www.bovitzinc.com/contact/) - [CONTACT](https://www.bovitzinc.com/contact/) - [Home](https://www.bovitzinc.com/) - [About](https://www.bovitzinc.com/about/) - [Expertise](https://www.bovitzinc.com/expertise/) - [Capabilities](https://www.bovitzinc.com/capabilities/) - [Work](https://www.bovitzinc.com/case-studies/) - [Perspectives](https://info.bovitzinc.com/) - [Contact](https://www.bovitzinc.com/contact/) - [*LinkedIn*](https://www.linkedin.com/company/bovitz-inc-/) 2 min read #### [Why Most People Are Doing AI Wrong](https://info.bovitzinc.com/why-most-people-are-doing-ai-wrong) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz:](https://info.bovitzinc.com/author/bovitiz) We're launching a series on AI over the next two months to help you navigate your own thinking about how you want to use AI and what you may want to expect from your suppliers and partners. [Read More](https://info.bovitzinc.com/why-most-people-are-doing-ai-wrong) [![](https://info.bovitzinc.com/hubfs/AI%2c%20Insight%2c%20and%20the%20Future%20of%20Research.png)](https://info.bovitzinc.com/six-places-you-shouldnt-rely-on-ai-in-research-yet) 1 min read #### [AI, Insight, and the Future of Research](https://info.bovitzinc.com/six-places-you-shouldnt-rely-on-ai-in-research-yet) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): At Bovitz, we embrace and are excited by the possibilities AI brings to our industry. [Read More](https://info.bovitzinc.com/six-places-you-shouldnt-rely-on-ai-in-research-yet) [![](https://info.bovitzinc.com/hubfs/people%20shopping.jpg)](https://info.bovitzinc.com/the-power-of-the-qualitative-storyteller) 1 min read #### [The Power of the Qualitative Storyteller](https://info.bovitzinc.com/the-power-of-the-qualitative-storyteller) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions. [Read More](https://info.bovitzinc.com/the-power-of-the-qualitative-storyteller) [![](https://info.bovitzinc.com/hubfs/Picture2.jpg)](https://info.bovitzinc.com/new-year-new-opportunity-when-habits-break-opportunity-opens) 2 min read #### [New Year, New Opportunity: When Habits Break, Opportunity Opens](https://info.bovitzinc.com/new-year-new-opportunity-when-habits-break-opportunity-opens) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): Why the New Year Is a Rare Moment for Real Behavior Change [Read More](https://info.bovitzinc.com/new-year-new-opportunity-when-habits-break-opportunity-opens) [![](https://info.bovitzinc.com/hubfs/racing%20pic.jpg)](https://info.bovitzinc.com/good-brands-make-a-move-but-great-brands-plan-for-the-response) 2 min read #### [Good Brands Make a Move, but Great Brands Plan for the Response](https://info.bovitzinc.com/good-brands-make-a-move-but-great-brands-plan-for-the-response) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead. [Read More](https://info.bovitzinc.com/good-brands-make-a-move-but-great-brands-plan-for-the-response) [![](https://info.bovitzinc.com/hubfs/highways.jpg)](https://info.bovitzinc.com/from-tracking-to-learning-turning-data-into-organizational-intelligence) 2 min read #### [From Tracking to Learning: Turning Data Into Organizational Intelligence](https://info.bovitzinc.com/from-tracking-to-learning-turning-data-into-organizational-intelligence) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential. [Read More](https://info.bovitzinc.com/from-tracking-to-learning-turning-data-into-organizational-intelligence) [![](https://info.bovitzinc.com/hubfs/Puzzle-Image-for-Blog-Post.png)](https://info.bovitzinc.com/the-bovitz-brand-paradigm-building-brands-that-perform) 2 min read #### [The Bovitz Brand Paradigm: Building Brands That Perform](https://info.bovitzinc.com/the-bovitz-brand-paradigm-building-brands-that-perform) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our... [market research](https://info.bovitzinc.com/tag/market-research) [Read More](https://info.bovitzinc.com/the-bovitz-brand-paradigm-building-brands-that-perform) [![](https://info.bovitzinc.com/hubfs/forest.jpg)](https://info.bovitzinc.com/why-so-much-money-gets-wasted-on-segmentation-and-how-to-stop-it) 2 min read #### [Why So Much Money Gets Wasted on Segmentation (And How to Stop It)](https://info.bovitzinc.com/why-so-much-money-gets-wasted-on-segmentation-and-how-to-stop-it) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): “If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason... [segmentation](https://info.bovitzinc.com/tag/segmentation) [Read More](https://info.bovitzinc.com/why-so-much-money-gets-wasted-on-segmentation-and-how-to-stop-it) [![Profit & Purpose: you really can have it all.](https://info.bovitzinc.com/hubfs/Imported_Blog_Media/tumblr_p2raipFtTx1w16yfjo1_400.jpg)](https://info.bovitzinc.com/profit-purpose-you-really-can-have-it-all) 2 min read #### [Profit & Purpose: You Really Can Have it All.](https://info.bovitzinc.com/profit-purpose-you-really-can-have-it-all) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big... [#vision](https://info.bovitzinc.com/tag/vision) [#purpose](https://info.bovitzinc.com/tag/purpose) [Read More](https://info.bovitzinc.com/profit-purpose-you-really-can-have-it-all) [![You Know CBD is in Vogue, but What Do People Really Think?](https://info.bovitzinc.com/hubfs/184786074038_0.jpg)](https://info.bovitzinc.com/you-know-cbd-is-in-vogue-but-what-do-people-really-think) 1 min read #### [You Know CBD is in Vogue, but What Do People Really Think?](https://info.bovitzinc.com/you-know-cbd-is-in-vogue-but-what-do-people-really-think) ![Picture of Bovitz](https://info.bovitzinc.com/hs-fs/hubfs/ObsessedWithHumanity-favicon.png?width=30&name=ObsessedWithHumanity-favicon.png) [Bovitz](https://info.bovitzinc.com/author/bovitiz): Look around you, CBD is exploding. Yesterday it was unknown except maybe to those trailblazing Coloradoans. But now we see stores dedicated to... 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