2 min read
From Tracking to Learning: Turning Data Into Organizational Intelligence
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
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The Bovitz Brand Paradigm: Building Brands That Perform
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...
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Why So Much Money Gets Wasted on Segmentation (And How to Stop It)
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...
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Profit & Purpose: You Really Can Have it All.
We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big...
1 min read
You Know CBD is in Vogue, but What Do People Really Think?
Look around you, CBD is exploding. Yesterday it was unknown except maybe to those trailblazing Coloradoans. But now we see stores dedicated to...
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Bovitz Welcomes ION Marketing Group to the Family
2019 is proving to be a year of real growth for Bovitz, Inc. We’ve got new research rockstars on staff, newborn babies in the family, and the...
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All Genders—First.
Since the beginning of survey time, we’ve all thought gender questions were cut and dry. But they aren’t. We’ve been forcing people to make a choice...
3 min read
The True Meaning of Teamwork
One of the hallmarks of many researchers is that we have an insatiable curiosity and love for learning. It’s a constant and inherent part of our job;...
2 min read
The NPS of Baseball - and what it means for all of us off the field
The people at ESPN know what we’re talking about. And it feels like a breath of fresh air.
1 min read
People are talking with their dollars; who’s listening?
Food giants are having a bit of a crisis moment right now. People the world over, rejoice!