1 min read
The Power of the Qualitative Storyteller
Brands collect more data than ever. Dashboards. Panels. Behavioral models. But data alone does not explain meaning. And meaning drives decisions.
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2 min read
New Year, New Opportunity: When Habits Break, Opportunity Opens
Why the New Year Is a Rare Moment for Real Behavior Change
2 min read
Good Brands Make a Move, but Great Brands Plan for the Response
A race car driver can go incredibly fast and still crash if they only focus on what is directly ahead.
2 min read
From Tracking to Learning: Turning Data Into Organizational Intelligence
Tracking studies are among the most valuable tools a business can have, but the word “tracking” undersells their potential.
2 min read
The Bovitz Brand Paradigm: Building Brands That Perform
There is no shortage of brand philosophies and frameworks -- some grounded in evidence, others not. At Bovitz, analytics and insights are in our...
2 min read
Why So Much Money Gets Wasted on Segmentation (And How to Stop It)
“If all segmentation ends up being is a report, it’s like a tree falling in the forest with no one around to hear it. It has no impact.”– Jason...
2 min read
Profit & Purpose: You Really Can Have it All.
We like to think big over here at Bovitz, Inc., so we have a big vision for how the business world should operate and succeed. And that big...
1 min read
You Know CBD is in Vogue, but What Do People Really Think?
Look around you, CBD is exploding. Yesterday it was unknown except maybe to those trailblazing Coloradoans. But now we see stores dedicated to...
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2 min read
Bovitz Welcomes ION Marketing Group to the Family
2019 is proving to be a year of real growth for Bovitz, Inc. We’ve got new research rockstars on staff, newborn babies in the family, and the...
2 min read
All Genders—First.
Since the beginning of survey time, we’ve all thought gender questions were cut and dry. But they aren’t. We’ve been forcing people to make a choice...