3 min read

If your name is your identity, shouldn’t you be putting more thought into it?

April Fool’s. Well, that was fun.It was fun to be silly for a couple of day—to drop some vowels and throw a dot into our brand name, just to see what it was like to be hip, trendy, and in the club of current naming conventions as BVTZ.ly. But to be...

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3 min read

Airbnb needs a reminder of what ‘community’ means.

Superhosts! They sound amazing, right? And they are—they’re the best hosts in the Airbnb community. They host often, and they get great reviews. So,...

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What Real People Actually Recommend to Other Real People: HelloFresh

2 min read

What Real People Actually Recommend to Other Real People: HelloFresh

As you may know, we’re not the biggest fans of the ubiquitous obsession with Net Promoter Scores these days. We get it—it can be useful—but it can...

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What Real People Actually Recommend to Other Real People: Scott’s Cheap Flights

1 min read

What Real People Actually Recommend to Other Real People: Scott’s Cheap Flights

The next edition in our series on real recommendations from real people. And if you think the airline industry needs as much work as we do, you might...

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What Real People Actually Recommend to Other Real People: Dave’s Killer Bread

1 min read

What Real People Actually Recommend to Other Real People: Dave’s Killer Bread

Now that you’re addicted to the fresh ideas coming out of our new blog series, this next one is really about turning the ordinary into the...

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1 min read

What Real People Actually Recommend to Other Real People: Venmo

Just in time for the weekend—a recommendation for how to live it up without paying for your friends and acquaintances to live it up, too.-From our...

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What Real People Actually Recommend to Other Real People: Patagonia

1 min read

What Real People Actually Recommend to Other Real People: Patagonia

Some recommendations are timeless. And that happens when a brand’s mission is also timeless, and the company executes on it continuously and...

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What Real People Actually Recommend to Other Real People: Everlane

1 min read

What Real People Actually Recommend to Other Real People: Everlane

This next recommendation is a serious one. And it’s not just for people for wear clothes, but also for people who care about other people, who make...

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What Real People Actually Recommend to Other Real People: Bob Hope Airport

2 min read

What Real People Actually Recommend to Other Real People: Bob Hope Airport

This one is especially timely after the Orlando International Airport’s TSA fiasco on Wednesday, which I’m sure other TMRE 2017 attendees will recall...

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2 min read

Our TMRE 2017 Top 5

Malcolm Gladwell’s keynote session was easily the best one. Sessions that played music or showed videos were more enjoyable than those that didn’t....

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