The heart of our industry is everywhere
We’ve always felt that market research mimics the best of real life.
2 min read
Bovitz May 1, 2022 10:51:00 AM
Sometimes we end up recommending things we never thought we would—things that don’t quite seem “recommendable,” per se. They seem boring, ordinary, not really worth talking about. After all, there are a lot of important issues going on in the world, so we can only spend so much time belaboring the unimportant stuff. Like trash cans. Or straws. Or mattresses.
That is, until a version comes along that really is worth talking about. Not just another me-too to add to the dozens of me-toos that already exist, but a truly better-too. As in, yeah, it’s a mattress—but it’s better, too.
-
From our very own, Lee Friedenthal:
A soothing, refreshing shower.
A relaxing walk with my dog.
An ice cold beer on my patio after a long day.
I’m all about the simple pleasures in life.
The hustle and bustle of being a working professional with a commute in Los Angeles can be harrowing at times, and these little things help keep me sane. But to me, the most important simple pleasure of all is a good night’s sleep.
So, my wife and I recently purchased a king-size Casper mattress. And it has legitimately been life-changing.
Casper claims that its mattresses are made with “technology you can feel.” When I lay down on my Casper, the way I feel is in no way comparable to how I felt on my old mattress. Here’s the best way I can describe it: on my Casper, it feels like I’ve been caught by a baseball glove made entirely of clouds. I am now sleeping deeper than I ever have and having dreams so lucid I am practically living them.
A major gripe I had with my old mattress was its tendency to trap in heat. I would frequently wake up in the middle of the night dripping sweat, no matter the temperature in my room. Aware of this issue with traditional mattresses, Casper designs its mattresses with an “open-cell top layer” to promote airflow and keep the body cool. My overheating problem is now a relic of the past.
The purchase process is also quite literally a dream. Gone are the days of going to an old, musty warehouse store that hasn’t been updated since the early 90’s and haggling with a salesman wearing a terrible toupee. Can I interest you instead in a service that ships your mattress within 24 hours, with the ability to arrange for it to be delivered as early as the same day? They will even take your old mattress and recycle it for you, rather than have it end up in a landfill. Not to mention you have 100 days to test it out, and if you don’t like it, they will pick it back up free of charge and with a full refund.
If you’re in the market for a mattress, do your mind and body a huge favor and get a Casper.
-
Want to share your recommendations, too? Tell us here.
We’ve always felt that market research mimics the best of real life.
The pandemic, global supply chain issues, inflation, and technology advancements have dramatically changed the way we shop at retail. And with all...
Is your fridge too warm? In the UK, the average refrigerator is set two degrees Celsius or 3.6 degrees Fahrenheit too warm according to the climate...