And we’re stoked about ‘em.
When we launched our proprietary consumer research panel, Forthright, in 2014, one of our key goals was to create a respondent experience that was enjoyable and engaging, with the underlying belief that better experiences would yield better data.
The survey sampling industry was (and remains) prone to a bias for quantity over quality, and we were concerned about the data that some of our survey panel partners were delivering. It was a race to the bottom, with speed and price being valued over data quality and panel representativeness. So, we took our notion of how real-life connections work to the digital space, and we are proud to say that it’s panned out.
We are fulfilling our mission for quality, and we have the results to prove it.
Fulcrum, the industry’s first programmatic marketplace for matching survey sample buyers and sellers, has just published the 2017 Q4 results of their Supplier Quality Program, an independent third-party sample quality measurement and ranking program, and Forthright finished in the top five for each of the key performance metrics:
To us, this is proof-positive that we’ve built something special, and it’s only going to get better. The feedback we receive from our panelists is overwhelmingly positive, with their main wish being to participate in more research projects about different subject matter. To that end, we regularly provide opportunities for our panelists to complete both quantitative and qualitative research projects, and we are always looking for new ways for their voices to be heard.
What does that mean for you?
If you’re a real person, get on board! Join our panel so that we can amplify your voice and get brands to create products and services that YOU want.
If you’re a researcher, let’s talk about how Forthright can serve your needs, whether it’s through a full-service engagement with a Bovitz research team, or if you prefer to do things yourself and just need a high-quality data source. No project is too big or small, so let’s learn together.
Start learning here: www.beforthright.com