More to come about the new employees and rugrats; for now, we want to tell you about ION. On the surface, ION Marketing Group is a marketing services agency, but to see why this move really makes sense for us, we have to go a level deeper into what ION really does—for us, for their clients, and for people.
ION is all about connection.
Whether they’re designing immersive marketing events, creating content, or managing social media platforms, their aim is to connect with people in a meaningful way—to reach hearts and minds with creativity, novelty, and ultimately, real value.
At the core of every new initiative ION takes on is the simple but forceful question: What is this going to do for people? It’s not enough for their marketing programs to just be new, interesting, or cool to look at; they have to have something more. ION’s work has to start conversations, alter mindsets, inspire actions, create memories—leave any form of indelible impression on those who experience it. It’s this higher motivation that speaks to us at Bovitz, Inc., where we do research not just to report facts and help clients sell more stuff, but to make people’s voices heard so that companies know how to bring more value to their lives.
So, if our vision at Bovitz is for the business world to see the only path to profit as one that requires truly addressing people’s needs, then naturally we want to help those businesses communicate effectively about what they have to offer. ION is the perfect partner to help us do that.
Ultimately, we’re better together—for our clients and for people.
We couldn’t be more excited about the new opportunities that this partnership gives our clients. For us, this acquisition isn’t just about new services to sell; it’s about being able to offer a comprehensive and seamless process for bringing brands to life in ways that consumers care about. From initial insights & strategy, to creative concepting & campaign implementation, to effectiveness measurement, Bovitz and ION together cover all the bases for meaningful and impactful marketing communications. Which means you are covered for putting people first and creating a lasting bond between them and your brand.
And isn’t that what real growth is all about?
We think so. So, help us celebrate this exciting time by thinking about how Bovitz and ION might help your growth in 2019—and beyond. After all, there’s no end to the amount of value you could bring to people’s lives. Let’s go out and create it together.